360° 3D Mapping Projection

Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new medium that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

While we wait to see if this a temporary craze or soon to become standard in the marketeer’s toolbox, take a look at this 360° projection on a sculpture. My guess is that UV’s are used to achieve full 360° mapping, a technique that is used to texture 3D models in applications such as Maya, Softimage, 3Dsmax and cinema 4D.